Musinsa¡¯s subtle jab at Coupang and why it worked
In an industry known for avoiding confrontation, Musinsa demonstrated how a subtle jab can still go viral Promotional image for Musinsa's discount coupons released on Jan. 1 (Musinsa)South Korea's leading fashion platform Musinsa rolled out a discount package titled ¡°New Year¡¯s benefits. No strings attached" on Jan. 1. It was no ordinary set of coupons.It didn¡¯t take long for many to interpret the move as a subtle jab at rival Coupang, whose compensation package had drawn criticism for being und
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